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The global co-promotion partners faced a dilemma with their metabolic disease product launch in Latin America and Asia where lack of reimbursement meant the patient was the ultimate payer.

They wanted to create value which went beyond traditional co-pays and established an emotional reason for patients to choose the brand.

We uncovered fundamental patient needs and worked with the market access and brand teams to craft a story that resonated deeply with both patients and health care practitioners, along with a uniquely tailored companion program to support treatment goals.