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ABOUT Brand LeadershipServices Output

About

We have developed a unique toolkit that uses the lens of story to challenge your thinking in provocative new ways to drive engagement, value and growth. Questions such as:

G Premise - Why should the audience care?

G Controlling idea - What’s the big idea or fascinating question that upends traditional thinking?

G Antagonism - What are we fighting for or against?

G Role - What role do we want everyone to play?

G Inciting incident - How are we going to force re-appraisal?

G Exposition - How can we tell the story without words?